How Atmospheric and Brand Association Experience can build Brand Equity

How Atmospheric and Brand Association Experience can Build Brand Equity. Aloke Kumar. Atmospheric brand images create feeling and tell how the product is used. They can improve the customer experience, create mental pictures and ideas around the product, and increase its value. Through brand images, it is also possible for someone to identify with the product when they can clearly see it as part of their own life. A product offered through images is no longer just a commodity, but has a story and arouses emotions and thoughts in its viewers. The product also becomes important on an emotional level. And people want to buy it. Aloke Kumar propounds the theory and takes the readers through a real-life experience.